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GROWTH MARKETING - PERFORMANCE MARKETING -E-COMMERCE - MARKETING AUTOMATION - CONTENT MARKETING - CONTENT MANAGEMENT BENEFITS - CUSTOMER EXPERIENCE (CX) SERVICES
GROWTH MARKETING SERVICES
WHY BIG COMPANIES NEED TO KEEP STEADY GROWTH?
Growth is essential to the drawn-out endurance of a business. It makes it simpler to secure resources, pull in new ability, and asset ventures. It also drives business performance and profit. Growth helps you meet the demands of the market and increase your market share. It can encourage growth and innovation, thus allowing you to gain a competitive advantage by differentiating yourself in the market. Growth also positively affects the reliability of your business. As you grow, it is possible for your supply base to expand, increase stability, and increase profits. However, to be successful and sustainable, growth should be key and for the correct reasons.
Service Pillars
*360 Degree Digital Growth Marketing Consultancy
*Customer Persona Design & Customer Journey Mapping
*Value Proposition and Message Mapping
*Conversion Optimisation and Growth Hacking
*Inbound Marketing
*Account-Based Marketing
*Demand Generation & Lead Generation
*Worldwide Growth Consultancy
Who is the ideal buyer?
1- Company owners, Marketing Directors, Marketing Managers of Medium and Large Enterprises
2- In order to identify your ideal buyer, the first thing you need to do is; analyze. Analyze your digital marketing outcomes and try to understand who found your product attractive. Then you can define your ideal buyer, and you can start to create a customer journey.
Why the Full Funnel method?
The growth marketing approach is focused deeper into the funnel, unlike traditional marketing. We touch every step of the customer journey and we get benefits from those to achieve our goal. With that, we attract, engage, and delight our customers and make their journey unforgettable for clients and for themselves.
What are the 6 stages of the customer journey from awareness to purchase?
Awareness, Acquisition, Activation, Retention, Revenue, Referral
What are the main differences between these 6 stages?
Stages are changing according to the behavior that customers show. Every stage consists of different targets and different steps. For example, during the Awareness process, you will try to attract your potential customers. But in the Retention part, you will try to delight your customer. During the journey, we need to improve our strategies constantly to reach your business goals.
Why is customer grooming the most important stage?
Customer grooming is the most important part of the journey because it can affect the growth of the company in the future. In the current situation, people want to find something that they can buy with trust, and their opinion gets transmitted to others who haven’t yet tried that product or service. That’s why customer grooming is really important. Lastly, customer behavior can change rapidly, so we need to measure their opinions and keep their satisfaction high to avoid any damage to the reputation of the brand and continue growing.
PERFORMANCE MARKETING SERVICES
By using 98% of the global digital media inventory, we can create brand awareness or purchase intentions for your business. With the boost of analytics, we enable you to measure all your digital performance in the most effective way.
Why is it important to review the Digital, Social, and Search landscape regularly?
Marketing performance management is very important to increase the ROI and efficiency of marketing. It covers the planning process, performance measurement, and setting up predictive analytics.
What are all the tools and resources that we are measuring?
*Internal owned data from the customer (Analytics Tools such as Google Analytics, Firebase or resources like CRM and App Data, etc.)
*External data (Paid Search, Paid Social, Programmatic, Display, Video and Native, etc.)
*Customer journey behavior
*SEO Content
*Competition
Why is it important to test, iterate and optimize?
Growth Marketing is a holistic approach; focusing on the entire marketing funnel. The main purpose of Growth Marketing is to provide fast growth for businesses. During this process, it is really important to test, iterate and optimize in order to find which strategy is working or not.
Service Pillars
*Full-Service Media Management (Paid Search, Paid Social, Programmatic, Display, Video and Native)
*Full Funnel Customer Strategy
*Brand Awareness and Visibility Campaign Management
*Performance-Focused Campaign Management
*Web Analytics Consultancy & Services
*Marketing Attribution Analysis & Media Mix Modeling
*Search Engine Optimization (SEO)
*Real-Time Marketing Dashboard Creation and Data Visualization
E-COMMERCE SERVICES
E-Commerce is an ever-changing industry. Every year, several new trends emerge to help your business grow and beat your competitors. If you're hoping to get more traction for your eCommerce brand, drive more traffic and convert that traffic into buying customers, it's vital to know the latest tools and strategies.
At Response, use the latest tools and strategies to help you achieve rapid and sustainable growth. Using the full-funnel approach, we design, test, and manage end-to-end digital growth projects.
run data-driven experiments to help increase your conversion rate and average order value while decreasing the cart abandonment rate and cost per conversion at the same time.
create personalized and tailored campaigns to attract your target audience, increase brand awareness, build credibility and generate leads for your business.
the digital growth teams generate inbound and outbound strategies to drive measurable, lead-generating results for your company, from social ads to email marketing campaigns.
Service Pillars
*Full-funnel Customer Strategy
*Brand Awareness and Visibility Campaign Management
*Performance-Focused Campaign Management
*Search Engine Optimization
*Content Marketing
*Conversion Rate Optimization
*Marketing Automation
*Account-based Marketing
*Web Analytics Consultancy & Services
*Marketing Attribution Analysis & Media Mix Modeling
*Digital Transformation
MARKETING AUTOMATION SERVICES
With marketing automation, you can help to achieve better conversion optimization by using each lead's behavior to tailor emails, content, offers, and outreach at scale by creating sophisticated, targeted workflows and giving every contact in your database the attention they deserve.
the design, test, and manage end-to-end digital growth projects using the full-funnel approach, helping you achieve rapid and sustainable growth.
WHY IS MARKETING AUTOMATION IMPORTANT?
By using the marketing automation tools you make sure that the right content is sent to the right person at the right time without having to spend too much time and effort in recreating each content for every new customer you add to your list.
Marketing automation also makes it possible to create stunning content templates, automatically personalize subject lines and content for each recipient, and run A/B tests to improve open rates and click-throughs. Additionally, it will reduce the time-wasting, and fewer resources will be involved in nurturing your contact base.
Service Pillars
*Marketing Automation Management
*Marketing Cloud Management
*Email Marketing Operation Management
*Life Cycle and Funnel Management
*Data Strategy Development
*Database Management and Analysis
*DMP Setup, Data Taxonomy, and Audience Strategy
*Martech and Adtech Consultancy
Benefits of marketing automation in your workflow
It is automatic and doesn’t require intervention which will help you to reduce the potential for errors.
*Better personalization and targeting for prospects
*Save time with automation and detailed reporting so you can focus on other tasks
*Nurture leads to make them more receptive
*Increase brand awareness.
*Keep existing customers interested
*Reduce costs by boosting business revenue
*Benefit your sales team
CONTENT MARKETING SERVICES
create, produce, and distribute content in different formats. you can fuse the abilities in various types of content such as blog posts, ebooks, landing pages, and social media. That way, and you can provide value to visitors so they’ll connect and cherish your brand owing to fruitful and delightful content.
WHY IS CONTENT MANAGEMENT IMPORTANT FOR YOUR BUSINESS?
Relevant and useful content on your website motivates your website visitors to stay for longer, and this can positively impact your search rankings.
Contents should attract the right people to your site, convert those people into leads, and nurture and help close them into customers. But at the same time, your content should always delight your customers, turning them into promoters of your brand.
Google’s algorithms are constantly evolving to deliver, as they say, “…useful and relevant results in a fraction of a second.” That means the CMS will bring you to a higher rank in result pages the more clicks and traffic your site will generate.
Service Pillars
*Content Marketing Strategy Management
*Digital Content and Asset Creation
*360 Degree Content Marketing Strategy
*Digital Content Distribution Strategy
*Content Management
*Content Project Development
*Content Localization
*Influencer Marketing
CONTENT MANAGEMENT BENEFITS SERVICES
will create for you a content management system (CMS) that focuses on building a strong relationship with your target audience with a long-term strategy by giving them high-quality content that is very relevant to them consistently.
Where do we include this content? In which platforms, Full-Funnel Stages, and why?
you will use content in each stage of the full-funnel, and the aim is to focus on building a strong relationship with your target audience. It is really important to transmit the right message at the right time to the right person. That’s why we personalized our content according to the stage that we are in and the target.
What are the stages of creating personalized and valuable content?
The 4 basic stages for creating valuable content are:
*Analyze your target audience’s needs.
*Set your content marketing goals (Get more traffic, Improve brand awareness, generate leads, etc.)
*Develop content strategies based on the goals and audience.
*Test & Improve
Define your Goal and strategize the objective of your content to;
*Increase Conversions
*Increase Brand Awareness
*Improve Brand Reputation
*Increase in Revenue
*Inform Your Audience
CUSTOMER EXPERIENCE (CX) SERVICES
Consumers are paying more attention to experience than ever, putting pressure on customer experience (CX) professionals to deliver better experiences. As technology evolves rapidly, the bar gets higher for more intuitive user interactions and transcendent usability.
Many organizations understand that customer experience is vital for retention and brand affinity. But, when it comes to investing in tools and services to do this, many fail to see the long-term ROI that CX technology can deliver.
Customer experience is an essential component of growth and can be the difference between increasing year-over-year profits and underperformance.
ensure that your website, product, or service is intuitively built to cater to your customers’ expectations and needs.
and provide automated solutions that easily enable you to create personalized experiences for your customers.
and improve the customer experience for your customers so you can increase retention, satisfaction, and revenue.
Service Pillars
*Customer Experience Research
*Customer and Market Research
*User Observing
*Usability Testing
*Customer Experience Strategy
*Conversational Marketing
*Conversational Customer Engagement
*Customer Management Tools
