Inbound Methodology in Marketing

 

Using the Inbound Methodology in Marketing

As an inbound marketer, your goal is to attract new prospects to your company, engage with them at scale, and delight them individually.

You also partner with your sales and services teams to keep the flywheel spinning effectively and help the business grow. It's a big job, but the inbound methodology and Marketing Hub have you covered.

Attract

You don’t want just anyone coming to your website. You want people who are most likely to become leads and, ultimately, happy customers. How do you get them there? You attract more of the right customers with relevant content at the right time.

Use the content strategy tool to build your authority in search and rank for the topics that matter the most to your prospects. Publish your blog post or video content across social networks using social media tools. Create ads to increase awareness of your brand with your target audience. Throughout each stage, you’ll be reporting on and analyzing these efforts to stay informed on what’s working and where you need to improve.

Engage

Use HubSpot Conversations to create lasting relationships with prospects on the channels they prefer — through email, bots, live chat, or messaging apps. Use the conversion tools — CTAs, forms, and lead flows — to capture the information of prospects visiting your site. 

Use all the prospect and customer information in the CRM to personalize the website experience using smart content, and the entire buyer’s journey using email and workflows. Create brand loyalty by targeting specific audiences with your social content or ads. Choose from hundreds of HubSpot Connect integrations to add additional tools and features to fit your business’ unique needs.

Delight

Use email and marketing automation in conjunction with HubSpot Conversations to deliver the right information to the right person at the right time, every time. Use the Conversations inbox to align with your sales and service team members to create contextual conversations with the people you do business with. Create memorable content your prospects can share with their friends and family by using a variety of content formats — like video — that your prospects prefer.

Use Inbound Marketing to Grow Better

Supporting the inbound methodology is a full platform of software for marketing, sales, service, and customer relationship management. These tools are powerful alone, but they’re even better when used together, helping you grow and market with the inbound methodology.

By combining the inbound methodology with the HubSpot software, you’ll grow your business and get customers to buy more, stay with you longer, refer their friends, and tell the world they love you.